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news/press
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23. September 2011 - IAA Frankfurt - Mercedes Benz and Maybach
Premiere for DISPLAY INTERNATIONAL: For the first time we implemented the exhibition stand of superlatives for Mercedes and Maybach in the Festhalle of Frankfurt Messe. The IAA – the world's most important motor and mobility show, 2011 with 928.000 visitors – in peak times up to 10.000 people per day simultaneously visited the exhibition stand of Mercedes Benz and Maybach.
DISPLAY INTERNATIONAL was entrusted for the first time with the ambitious and unique concept of Kauffmann, Theilig & Partner architects – and in spite of the very special conditions of monument conservation in the listed festival hall, the stand was handed over to the client in excellent timing and top-quality.
The core facts speak for themselves: 890 tons of steel, 17.000 m² wooden surface material, 68 km electrical cabling, 30 m long escalators, 1.200 m² silver brand ribbon, 900 m² presentation stage and 450 m² backstage-area were built in only 70 days, hence an exhibition stand with 3 levels in a total height of 16 m and a total stand area of 10.950 m² evolved in the historical festival hall, the perfect basis for the car and media presentations.
Surface: 10.950 m²
Design: Kauffmann, Theilig & Partner (KTP)
Project management and construction: DISPLAY INTERNATIONAL
Photography: Andreas Keller
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1. April 2011 - Riding the Razor's Edge
Shanghai – hub of the auto world – so it seems these days, for most of the car manufacturers China already is the biggest market in the world – and the Volkswagen Group is the leading force here, VW being No. 1 since more than 20 years, AUDI the market leader of the premium segment since quite some time in China.
So it was an honour and challenge for DISPLAY INTERNATIONAL to realize b o t h of their upmarket exhibition stands on the Auto Shanghai 2011. The challenge: two large exhibition stands with totally different architectural concepts had to be set-up in an extremely short period, 5.500 m² in total with large upper decks, glass floors, spherically-shaped giant suspended "terminal" structures, noble car presentation platforms for the automobile highlights.
To complete all this in only 7 (!) days in cooperation with our Chinese partner Apex was like riding the razor's edge. It was almost impossible to coordinate an incredibly large amount of workers from Germany and China simultaneously around the clock, finishing the many lots, always maintaining the overview, and to work according to the planned schedule, but also to react quickly to the unforeseen complications…but both stands were handed over in time and finished in high quality, as our clients are used to and expecting from us since many decades.
Surface Audi: 2.000 m²
Surface Volkswagen: 3.500 m²
Design Audi: Schmidhuber + Partner
Design Volkswagen: Cebra
Project management, construction and on-site coordination: DISPLAY INTERNATIONAL
Photography: Andreas Keller
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5. November 2010 - Four at a time...
The trade get-together to award outstanding 3D designs annually takes place at various locations. In the past years, there had already been designs amongst the winners, that were realised by DISPLAY INTERNATIONAL.
This year the ceremony took place in the Rosengarten in Mannheim, and it is a special year, because four of the awards were given to designs whose realisation Display International was entrusted with. We congratulate all winners, but especially "our" architects, who had the wonderful creative ideas and converted them into buildable projects. We are happy to have been part of the realisation and to have converted the creativity into materiality!
There was 2 x Gold, 1 x Silver ADAM Award and 1 x Silver EVA Award:
Audi at Design Miami 2009, Audi's Dealer Congress Barcelona 2010 and Liebherr at Bauma 2010.
Mehr über die Preisträger / More about the winners
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1. November 2010 - Mondial 2010 - Citroën
The Mondial de l’Automobile is a home game for Citroën and their most important exhibition. For the 3rd time in a row Display International realised the stand of the French automotive manufacturer in the French capital.
According to the design of the agency AKDV a sensational world was created for the visitors, which informed and enthused. Elliptic shapes were a central theme of the design and gave a happy touch to the otherwise clear language of colour and form. The „Anneau“, a highlight display with circular 360° LED screens was the eye-catcher of the stand. The stand surface had 10 hall columns in total, however, these were smartly integrated into the general view of the stand and were used for graphics and LED presentations.
Surface: 4.225 m², upper floor: 190 m²
Design: AKDV, Clichy
Project management and construction: DISPLAY INTERNATIONAL
Photography: Andreas Keller
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May 1st 2010 - Monumental structures on Bauma Munich
A total surface of 13.800 m² as well as a 3-story building with panorama glazing was the highlight of this year’s Bauma in Munich. DISPLAY INTERNATIONAL took the advance of this historical challenge.
The new pavilion, developed by KTP Architekten, Stuttgart and turned out by DISPLAY INTERNATIONAL, set new standards at Bauma Munich. The result of 5 months of installation and 1000 tons of steel was a prestigious building with an effective surface of 6000 m². The pavilion surrounded by a steel-skeleton with high class interior quality contained 72 meeting rooms, numerous VIP-lounges, 3 lifts, restaurants, a trucker bar and a fan shop. The impressive distance effect provoked by the huge crawler crane (max. hook clearance of 240 m) as well as the elaborately built pavilion attracted numerous visitors.
The German magazine Focus (issue 17/2010) commented: "….the residence of Liebherr – the Taj Mahal of their exhibition majesty. Perhaps not bigger but surely more lordly than the administration offices of the world leader in Biberach or Kirchdorf or Ehingen… Staircases in the inside reminding of Paris’ Galeries Lafayette and a precious wood terrace surrounding the building allowed to watch the exhibits - the finest of mining and construction machinery…"
Design: Kauffmann, Theilig & Partner
Project management and construction: DISPLAY INTERNATIONAL
Photography: Andreas Keller
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April 1st 2010 - Large scale operation on Geneva Motorshow
Existing since 1905 the Salon International de l‘Auto is particularly interesting for visitors because of regulations which require a clearly arranged set-up of stands. This way the visitors can easily orientate within the exhibition halls.
The 80th Geneva Motorshow (March 4th to 14th 2010) could attract a total number of 692'000 visitors. DISPLAY INTERNATIONAL was requested to build six large and elaborate stands for customers from Germany, Great Britain, France, Japan and South Korea.
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April 1st 2010 – Geneva Motor Show – Mercedes Benz and Maybach
Elegance and open structures combined with am impressive large-distance effect characterized the performance of Mercedes.
The distinctive building structure decorated with white louvers received the visitors with open arms. The warmth of wood combined with the brightness of the dominating white colour presented the brand as friendly, yet sophisticated. The all-embracing wooden body in the center of the stand carried the brand signals as well as the LED wall while marking the extents of the stand. The brands Maybach and AMG were harmoniously integrated into the overall picture of the stand.
Surface: approx. 3100 m²; upper floor: 800 m²
Design and construction management: Kurz & Partner
Project management and construction: DISPLAY INTERNATIONAL
Photography: Andreas Keller
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April 1st 2010 – Geneva Motor Show – Citroën
Evolution of the current European exhibition design motivated by the brand identity “Créative Technologie“.
Bright colors accentuated by CI-red, high quality materials as well as the complexity of the architecture stressed the position of a young, ecology and quality aware brand. The central highlight was the presentation of DS3: The 3-dimensional milled wall cladding covered by high-quality automotive leather cloth put the compact car in the lime light.
Surface: approx. 1500 m², upper floor: 200 m²
Design: ora-ïto
Project management and construction: DISPLAY INTERNATIONAL
Photography: Andreas Keller
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April 1st 2010 – Geneva Motor Show – Subaru
Once again a brilliant brand recognition thanks to consistent use of colors and shapes. White as dominating color on floors and displays combined with metal mesh as wall cladding, symbolized Subaru‘s expertise in the field of technology.
The CI-element “Dynamic Flow” – re-usable like many other stand elements – served as eye-catcher helping to reinforce the recognition effect. New design elements combined with reusable kit modules provided an individual character while allowing savings in the use of material.
Stand surface: approx. 1400 m², upper floor: 250 m²
Design: Dentsu
Project management and construction: DISPLAY INTERNATIONAL
Photography: Andreas Keller
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April 1st 2010 – Geneva Motor Show – Innocean for KIA
Individuality and CI-constancy: KIA‘s European exhibition kit, useable for different stand sizes and shapes, and supplemented by new design elements, provides an evolution on each performance.
The straight-lined architecture derives from the progressive development of the brand. The “growing-up“ process of KIA is mirrored by clear colors as well as keen and dynamic shapes. The center of the presentation is the quality promise of KIA (7 years warranty) typified by the perfect finish of the stand elements. Individual product units demonstrate the diversity of the KIA‘s product world without disturbing the harmonious overall impression.
Surface: approx. 1100 m², upper floor: 120 m²
Design: DISPLAY INTERNATIONAL
Project management and construction: DISPLAY INTERNATIONAL
Photography: Andreas Keller
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April 1st 2010 – Geneva Motor Show - Imagination for Aston Martin
The pure elegance of the stand elements directs the attraction of the visitors right to the products.
The mixture of natural stone with glass and chromed metal demonstrates the content of the brand as extravagant, classic and self-assured. The reduced use of media and graphical elements strengthens the impression of the independent and timeless elegance.
Surface : approx. 320 m², upper floor: 80 m²
Design: Imagination
Project management and construction: DISPLAY INTERNATIONAL
Photography: Andreas Keller
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April 1st 2010 – Geneva Motor Show – RWE Autostrom Road Show
For pro concept marketing DISPLAY INTERNATIONAL built the elaborate road show performance of RWE Autostrom for the consecutive 9th time.
On approx. 1,000 m² exhibition space the “filling station of the future“ explained vividly how car electricity works, why it is eco friendly and where future charging stations can be positioned. Due to the flexible module system the entirely clad pavilion can be installed within 3 days and dismantled in 1,5 days.
Surface: approx. 1000 m²
Design: pro concept marketing
Projekt management and construction: DISPLAY INTERNATIONAL
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October 1st 2009 – Highlights on IFA Berlin
An attendance of 1,164 exhibitors and 228,000 visitors is once again proof that IFA is the world’s leading event for consumer electronics and home appliances. A total of 7.100 m² of high-class exhibition stand area turned out by DISPLAY INTERNATIONAL provided an appropriate framework for the market leading companies LG, Liebherr and Panasonic.
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October 1st 2009 – IFA Berlin 2009 - LG
The entire hall 11.2 with approx. 3000 m² (incl. upper deck) was reserved for the presentation of LG’s latest products in the field of lifestyle and consumer electronics.
A special highlight were the new “Narrow Bezel Screens” presented on elaborately produced displays in polygonal shapes with high gloss finish. Straight, floating lines and clear colors were dedicated to LG’s contemporary and stylish corporate design. Another particular special was the “Red Ribbon” a ceiling element in CI-color floating above the presentation areas with a total length of 60 m.
Surface: 2.650 m², upper floor: 200 m²
Design: braunwagner design / LBest
Project management and construction: DISPLAY INTERNATIONAL
Photography: Jörg Hempel
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October 1st 2009 – IFA Berlin 2009 - Liebherr
Liebherr’s presentation was situated in the exhibition area “IFA Home Appliances”, where, since 2008, home appliance products are exhibited as well.
A cool performance provoked by a generously planned architecture combined with a choice of clear and fresh colors and graphic themes - the perfect display for Liebherr’s high-tech cooling units. The central highlight of the stand was a 30 m² ice wall surprising visitors passing by with fresh and cool air - a welcome relief from the dry and hot exhibition atmosphere. The visitors seemed to like the cooling – they voted Liebherr on number 5 of 25 in this-years IFA-Exhibitors-Test. [Source: V3T]
Surface: 2250 m²
Design and construction management: Monoplan
Project management and construction: DISPLAY INTERNATIONAL
Photography: Jörg Hempel
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October 1st 2009 – IFA Berlin 2009 - Panasonic
After the awarded performance in 2008 (Famab awarded Panasonic's Design with the bronze ADAM-Award in category XXL-stands) Panasonic presented an evolution of the current design concept.
"Terra incognita”, a place where the visitor is invited to discover the surprising and forward-looking innovations of Panasonic. The artful orchestration of light and media technique combined with keen architectural lines provided a dramatic and futuristic effect. Straight, seemingly endless gangways soaked in mystical blue light referred to the traditional Japanese values of the brand.
Surface: approx. 2200 m²
Design: D’ART Designgruppe and MCCGLC
Project management and construction: DISPLAY INTERNATIONAL
Photography: MCCGLC
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5th August 2009 RWE Roadshow
RWE presents the “filling station of the future” a project dedicated to the subject renewable energy sources in road traffic. The kick-off presentation of the road show through 7 German metropolitans was held in the Sony Center, Berlin.
Following the design of pro concept marketing DISPLAY INTERNATIONAL realized the performance of RWE as well as the project partner companies Sixt, ADAC, Siemens and APCOA. Main elements of the performance where the information pavilion of RWE consisting of a tent elaborately clad on the inside and outside as well as the information stands of the partner companies consisting of containers with glass walls used as space for graphics on the backside. The “filling station of the future” will be touring through Germany until mid November. Thanks to the modular concept it can be mounted in the record time of 3 days of installation and 1,5 days of dismantle.
» Film RWE Roadshow
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22th April 2009 - Interview in Expodata
In the current issue (04/09) of the Swiss trade magazine Expodata DISPLAY INTERNATIONAL has been asked for an interview concerning the question how to develop a good story for a brand by the means of an exhibition stand ("Markenführung im Raum").
» Interview Expodata 04/09
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20th April 2009 - HMI Hannover 2009
In 2009 HANNOVER MESSE maintained its broad international scope and focus on issues of major importance for the future. Thirteen trade shows with more than 6.000 exhibitors existed under the umbrella of HMI as a fertile ground for product innovations.
DISPLAY INTERNATIONAL turned out two major performances of the German world leaders in the field of industry such as Endress+Hauser Messtechnik GmbH+Co. KG and Siemens AG.
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20th April 2009 - HMI Hannover 2009 - Endress+Hauser
For Endress+Hauser DISPLAY INTERNATIONAL created a new modular stand system designed for worldwide exhibitions ranging from sizes of 10 up to 700 m².
Straight-lined architecture combined with clear structures transported the relevance of the highly complex measuring instrument in a vivid way. The CI-colours white and blue dominated the overall picture adding a high recognition value to the brand.
Surface: 671 m², upper floor: 250 m²
Design: DISPLAY INTERNATIONAL
Project management and constrution: DISPLAY INTERNATIONAL
Photography: Olaf Schiemann
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20th April 2009 - HMI Hannover 2009 - Siemens
Following the design of Triad Berlin DISPLAY INTERNATIONAL created a performance for Siemens AG representing the size and the power of impact of the brand as well as the capacity in the field of "Motion, Drive & Automation".
The clear architecture led the visitor directly into the heart of the stand to the show area "Drive Alley" presenting the entire drive portfolio of the Siemens. Illuminated cubes in in different sizes created a fresh and inviting ambience. The sophisticated lighting system was perfectly matched to the product presentation.
Surface: approx. 3.300 m²
Design and construction management: Triad Berlin
Project management and construction: DISPLAY INTERNATIONAL
Photography: Ulf Büschleb
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5th November 2008 - Cover story Wörkshop
In its issue of 05/08 the German trade magazine Wörkshop presents an outline of DISPLAY INTERNATIONAL’s activities under the headline “Herausforderungen gesucht” (looking for challenges)
» Titelstory Wörkshop 05/08
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4th November 2008 - Mondial de l’Automobile Paris: DISPLAY INTERNATIONAL sets up 5 exhibition stands
Mondial de l’Automobile in Paris is one of the world’s most important auto shows. Held biennially it is alternating with IAA Frankfurt. Five key accounts were raring to go for Paris Motorshow.
After an intensive stage of planning the crew had nine days to set up the five stands. All project teams worked in day and night shifts. As usual the task was not only to set up according to plans but to cater to the needs of the clients as well as respond to their on-site-suggestions.
In spite of the tight time schedule all exhibitions stands were shining in splendour on 2nd of October, ready for a flurry of camera flashes of the press.
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4 th November 2008 - Mondial 2008 - Citroën
Mondial de l’Automobile in Paris is the most important automotive show for Citroën. The second consecutive time DISPLAY INTERNATIONAL set up the stand for the French car manufacturer in its own home town.
Following the plans of the French design agency Ora-Ito a bright and friendly stand evolved. Light colours created an atmosphere of clarity - elliptic shapes as recurrent theme added a friendly accent. The “cocon”, a round-shaped highlight display with an illuminated ceiling element, was the eye-catcher of the stand. Though ten hall columns are situated on the stand area they did not disturb the overall picture: Clad with LED-stripes and graphics they were perfectly integrated into the design.
Surface: 4.225 m², upper floor: 190 m²
Design: Ora-Ito
Project management and construction: DISPLAY INTERNATIONAL
Photography: Andreas Keller
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4th November 2008 - Mondial 2008 - Volkswagen
For the world premier of the new Golf VI Volkswagen came up with a clear and refreshing design – an evolution of the current concept.
By the use of only a few colours in combination with high quality materials a sophisticated background for the products was created. Interactive displays as well as a round shaped Mitrix wall in front of the building communicated the messages of the brand. A large upper deck lounge made the building appear generous and bright. The upper floor was accessible by a wide sloping ramp with sophisticated technical displays, inviting the visitor to watch the scene from above.
Surface: 3.295 m², Upper floor: 400 m²
Design and construction management: Cebra
Project management and construction: DISPLAY INTERNATIONAL
Photography: Cebra
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4th November 2008 Mondial 2008 - KIA
Produced in 2006 the European show kit of KIA was already set up for the 14th time at this year’s Mondial. Basing on the concept of VisionWorks DISPLAY INTERNATIONAL accustomed and advanced existing elements according to their zone classification.
Central highlight of the stand was the “Soul-World”– a 432 m² highlight presentation devoted to the new KIA Soul. Round shaped elements covered with fabric encircled the presentation area. Due to their semi-transparency they aroused the curiosity of the visitors allowing interesting insights into the Soul-World.
The straight-lined architecture of the building formed the complete backbone of the stand.
Surface: 2.024 m², upper floor: 128 m²
Design: VisionWorks
Project management and construction: DISPLAY INTERNATIONAL
Photography: Andreas Keller
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4th November 2008 - Mondial 2008 - Subaru
Subaru’s presentation was the consequent evolution of the new concept introduced at IAA Frankfurt 2007 for the first time. Though most of the elements were parts of the existing European kit a very unique and dynamic show could be presented in Paris.
The “Dynamic Flow” - a multidimensional fibreglass loop - suspended from the ceiling was an exceptional highlight of the Subaru stand. Produced as a modular element it can be used with a maximum size up to 26 metres long and 2.4 metres high, together with “Fins” equipped with LED technique. Underlining Subaru’s competence in the field of 4-wheel-drive numerous technical displays were exhibited next to the cars explaining the efforts of the brand in a vivid way.
Surface: 1.006 m², upper floor: 220 m²
Design: Archicomplex for Dentsu
Preject management and construction: DISPLAY INTERNATIONAL
Photography: Anders Keller
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4th November 2008 - Mondial 2008 - SsangYong
Once again DISPLAY INTERNATIONAL won the design pitch of SsangYong. The desire of SsangYong France was to present the brand modern but sophisticated.
Warm colours and straight shapes communicated timeless elegance. The walnut-finished facade of the building was continued as inlay in the floor - building the framework of the stand. A blue backlit fabric wall with integrated LED-technique produced an impression of depth but was - on the other hand - a big challenge in terms of installation. The ivory-finished timber floor made the harmony of the colour concept perfect.
Surface: 520 m², upper floor: 100 m²
Design: DISPLAY INTERNATIONAL
Project management and construction: DISPLAY INTERNATIONAL
Photography: Andreas Keller
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27th May 2008 - German-Chinese cooperation carries out major project in Beijing
Once more DISPLAY INTERNATIONAL implements a major project together with its Chinese cooperation partner APEX (Shanghai Asian Pacific Exhibition Service) in Beijing. After an extensive planning stage the stand area of 5,200 m² was carried out within 10 days and nights.
While a some special constructions and materials came from Germany a good deal of the elements were produced by APEX under survey of German engineers. The installation and dismantling was mainly processed by local labour and supervised by German project managers.
The Chinese automotive market has been gaining more and more commercial relevance in the last couple of years. Thus it was an important aim of Volkswagen to emphasize its leading position in the world market by presenting an excellent performance.
DISPLAY INTERNATIONAL had to live up to very high expectations. The result was convincing: The sophisticated and futuristic design of the brand was one of the most impressive highlights of the Beijing Motorshow. A curved Mitrix wall 94 rm long and 7 m high served as interactive background and simultaneously built the front façade of the two-storied building.
Robert Waltmann, managing director sales of DISPLAY INTERNATIONAL, appreciates the smooth cooperation with the Chinese partner: “The Chinese market is getting more and more important in the global market. So we are very happy having found a reliable partner in China who is able to fulfil our demand of quality and to give us an understanding of the Chinese market conventions.”
Surface: 4.185 m², upper floor: 1.020 m²
Design and construction management: Cebra
Project management and construction: DISPLAY INTERNATIONAL
Photography: Andreas Keller
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27th April 2007 DISPLAY INTERNATIONAL earns „Best Suppliers Award“ by PSA
PSA Peugeot Citroen awarded the annual prize to its „Best Suppliers 2007“ in Vélizy near Paris. This year DISPLAY INTERNATIONAL was honoured for high quality in international stand building. The German company with subsidiary office in the UK was chosen out of 800 suppliers all over the world.
The trophy was handed over by Jean-Philippe Collin, Purchasing Vice President of PSA PEUGEOT CITROEN Group and Gilles Michel, Executive Vice President of Automobiles CITROEN in the presence of Christian Streiff, Chairman of the Managing Board of PSA PEUGEOT CITROEN Group.
Robert Waltmann, one of the managing directors of DISPLAY INTERNATIONAL, concludes: “To us receiving this trophy means honour and challenge at the same time. The French demand of quality is known all over the world. To meet such a high standard makes us proud and incites us to higher performances in the future.”
Since 2005 DISPLAY INTERNATIONAL has been realizing exhibition concepts of PSA following designs of successful agencies like Christian de Portzamparc or Agence Ponka in metropolitans all over the world such as Frankfurt, Tokyo, Geneva, and Paris.
» Film Suppliers´ Awards 2007
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24th January 2007 - Indoor ice surface integrated in booth
At Detroit Motor Show 2007 Mercedes Benz came up with a big surprise: An indoor ice surface right in the middle of the booth.
100 years ago, the “NAIAS” (North American International Auto Show) opened its doors to the world for the first time.
Nowadays, the International Motor Show in Detroit proved to be the traditional starting shot for automotive exhibitions every year used as stage for novelties by the most important car manufacturers all over the world.
A special eye-catcher in 2007 was the performance of Mercedes Benz presenting its innovations on a roughly 1.600 m² overall surface in a most elegant environment. Generosity of space as well as huge lamellas on the upper edge of the booth created a feeling of clarity and easiness. 600 m² iced surface and ice walls of 9 m height kept up by huge chillers conveyed an outstanding impression.
Right in the centre of the booth, Mercedes Benz demonstrated the latest efforts of “4Matic all-wheel drive“ on a glassy surface. Hockey players and figure skaters accompanied the presentation of the concept “Ocean Drive” during the press conference.
After all, the performance of Mercedes Benz on the Detroit Motor Show was a world premiere in the field of exhibition construction. Never before a sheet of ice in such a size has been deployed on a trade fair.
Project management and construction: DISPLAY INTERNATIONAL
Architecture: Kauffmann Theilig & Partner
Communication: Atelier Markgraph (exhibition elements)
Oliver Schrott Kommunikation (press conference)
Photography: Andreas Keller
» Film IceRink
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