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news/press
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5th November 2008 - Cover story Wörkshop
In its current issue (05/08) the German trade magazine Wörkshop presents an outline of DISPLAY INTERNATIONAL’s activities under the headline “Herausforderungen gesucht” (looking for challenges)
» Titelstory Wörkshop 05/08
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4th November 2008 - Mondial de l’Automobile Paris: DISPLAY INTERNATIONAL sets up 5 exhibition stands
Mondial de l’Automobile in Paris is one of the world’s most important auto shows. Held biennially it is alternating with IAA Frankfurt. Five key accounts were raring to go for Paris Motorshow.
After an intensive stage of planning the crew had nine days to set up the five stands. All project teams worked in day and night shifts. As usual the task was not only to set up according to plans but to cater to the needs of the clients as well as respond to their on-site-suggestions.
In spite of the tight time schedule all exhibitions stands were shining in splendour on 2nd of October, ready for a flurry of camera flashes of the press. |
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4 th November 2008 - Mondial 2008 - Citroën
Stand size: 4,225 sqm; Upper floor: 190 sqm
Design: Ora-Ito
Construction management and execution: DISPLAY INTERNATIONAL
Photograph: A. Keller
Mondial de l’Automobile in Paris is the most important automotive show for Citroën. The second consecutive time DISPLAY INTERNATIONAL set up the stand for the French car manufacturer in its own home town. Following the plans of the French design agency Ora-Ito a bright and friendly stand evolved. Light colours created an atmosphere of clarity - elliptic shapes as recurrent theme added a friendly accent. The “cocon”, a round-shaped highlight display with an illuminated ceiling element, was the eye-catcher of the stand. Though ten hall columns are situated on the stand area they did not disturb the overall picture: Clad with LED-stripes and graphics they were perfectly integrated into the design. |
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4th November 2008 - Mondial 2008 - Volkswagen
Stand size: 3,295 sqm; Upper floor: 400 sqm
Design and construction management: Cebra
Execution: DISPLAY INTERNATIONAL
Photograph: Cebra
For the world premier of the new Golf VI Volkswagen came up with a clear and refreshing design – an evolution of the current concept. By the use of only a few colours in combination with high quality materials a sophisticated background for the products was created. Interactive displays as well as a round shaped Mitrix wall in front of the building communicated the messages of the brand. A large upper deck lounge made the building appear generous and bright. The upper floor was accessible by a wide sloping ramp with sophisticated technical displays, inviting the visitor to watch the scene from above. |
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4th November 2008 Mondial 2008 - KIA
Stand size: 2,024 sqm; 128 OG sqm
Design: VisionWorks
Construction management and execution: DISPLAY INTERNATIONAL
Photograph: A. Keller
Produced in 2006 the European show kit of KIA was already set up for the 14th ?time at this year’s Mondial. Basing on the concept of VisionWorks DISPLAY INTERNATIONAL accustomed and advanced existing elements according to their zone classification. Central highlight of the stand was the “Soul-World”– a 432 sqm highlight presentation devoted to the new KIA Soul. Round shaped elements covered with fabric encircled the presentation area. Due to their semi-transparency they aroused the curiosity of the visitors allowing interesting insights into the Soul-World.
The straight-lined architecture of the building formed the complete? backbone of the stand. |
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4th November 2008 - Mondial 2008 - Subaru
Stand size: 1,006 sqm; upper floor 220 sqm
Design: Archicomplex for Dentsu
Construction management and execution: DISPLAY INTERNATIONAL
Photograph: A. Keller
Subaru’s presentation was the consequent evolution of the new concept introduced at IAA Frankfurt 2007 for the first time. Though most of the elements were parts of the existing European kit a very unique and dynamic show could be presented in Paris. The “Dynamic Flow” - a multidimensional fibreglass loop - suspended from the ceiling was an exceptional highlight of the Subaru stand. Produced as a modular element it can be used with a maximum size up to 26 metres long and 2.4 metres high, together with “Fins” equipped with LED technique. Underlining Subaru’s competence in the field of 4-wheel-drive numerous technical displays were exhibited next to the cars explaining the efforts of the brand in a vivid way. |
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4th November 2008 - Mondial 2008 - SsangYong
Stand size 520 sqm; upper floor: 100 sqm
Design: DISPLAY INTERNATIONAL
Construction management and execution: DISPLAY INTERNATIONAL
Photograph: A. Keller
Once again DISPLAY INTERNATIONAL won the design pitch of SsangYong. The desire of SsangYong France was to present the brand modern but sophisticated. Warm colours and straight shapes communicated timeless elegance. The walnut-finished facade of the building was continued as inlay in the floor - building the framework of the stand. A blue backlit fabric wall with integrated LED-technique produced an impression of depth but was - on the other hand - a big challenge in terms of installation. The ivory-finished timber floor made the harmony of the colour concept perfect. |
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27th May 2008 - German-Chinese cooperation carries out major project in Beijing
Once more Display International implements a major project together with its Chinese cooperation partner APEX (Shanghai Asian Pacific Exhibition Service) in Beijing.
After an extensive planning stage the stand area of 5,200 m² was carried out within 10 days and nights. While a some special constructions and materials came from Germany a good deal of the elements were produced by APEX under survey of German engineers. The installation and dismantling was mainly processed by local labour and supervised by German project managers.
The Chinese automotive market has been gaining more and more commercial relevance in the last couple of years. Thus it was an important aim of Volkswagen to emphasize its leading position in the world market by presenting an excellent performance.
Display International had to live up to very high expectations. The result was convincing: The sophisticated and futuristic design of the brand was one of the most impressive highlights of the Beijing Motorshow. A curved Mitrix wall 94 rm long and 7 m high served as interactive background and simultaneously built the front façade of the two-storied building.
Robert Waltmann, managing director sales of DISPLAY INTERNATIONAL, appreciates the smooth cooperation with the Chinese partner: “The Chinese market is getting more and more important in the global market. So we are very happy having found a reliable partner in China who is able to fulfil our demand of quality and to give us an understanding of the Chinese market conventions.”
Surface: 4.185 m²; upper floor 1.020 m²
Design and Construction Management: Cebra
Construction: Display International
Photograph: Andreas Keller
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19th Oktober 2007 - IAA 2007 - Display International sets up 6 exhibition stands
6 Key Accounts coming from 5 countries of the world, a total ground surface of 20.031 sqm, 680 tons of steel and 500 transport trucks, are only a few figures to outline Display International’s set-up on IAA 2007.
The challenge was to live up to the individual expectations of each client. Along with a complex logistical organisation and an extensive phase of planning – creativity and flexibility were the most important attitudes on site.
After 10 days of installation, all participants came to the same conclusion:
The set-up on IAA 2007 was –again this year– a great success! |
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19th October 2007 - IAA 2007 - Volkswagen
Surface: 8.699 sqm; Upper floor: 2.520 sqm
Design and Construction Management: Cebra
Construction: Display International
Photograph: Andreas Keller
With a total ground surface of 11.219 sqm the Volkswagen stand was one of the most challenging logistic requirements on this year’s IAA. A multiple-story building with about 60 rooms and 4 lounge areas, 120 running meters of Mitrix-wall along the facade and 5.700 sqm open space area, can only hint at the impressive appearance of the stand.
The mixture of high-quality material and an outstanding media performance presented the Volkswagen stand as one of the major highlights of this year’s IAA. |
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19th October 2007 - IAA 2007 - Citroën
Surface: 2.475 sqm; upper floor: 165 sqm
Design: Christian de Pontzamparc
Management and construction: Display International
Photograph: Andreas Keller
Citroën communicated an eco-friendly mindset achieved by the use of light colours and natural material such as wood, stone and bamboo trees. The “Bandeau”, a white ceiling panel above the stand, put the concept cars in scene and was used as space for graphics on the inner side. A “Zen-Garden”, integrated in the stand floor, created a harmonious all-over impression. |
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19th October 2007 - IAA 2007 - SsangYong Motor Comp.
Surface 1.062 sqm
Design: Display International
Management and construction: Display International
Photograph: Andreas Keller
Straight-lined forms combined with elegant surfaces created a clear and inviting atmosphere. 3-dimensional fascias along the building emphasized the dynamic impression of the SsangYong stand. The combination of warm illumination and high-quality stone granulate floors provided a balanced overall impression. |
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19th October 2007 - IAA 2007 - Subaru
Surface: 1.768 sqm; Upper floor: 165 sqm
Design: Archicomplex for Dentsu
Management and construction: Display International
Photograph: Andreas Keller
The Subaru stand presented a completely new design, arranged with elements of the modular European Motor Show Kit. The “Dynamic Flow”, a 3-dimensional fibreglass loop, manufactured in a technically challenging manner, was an exceptional highlight of the Subaru stand. Produced as a modular element, it can be used with a maximum size up to 26 metres long and 2,4 metres high, together with “Fins” as communication elements equipped with LEDs. |
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19th October 2007 - IAA 2007 - Karmann
Surface: 720 sqm; Upper floor: 260 sqm
Design: push. for Display International
Management and construction: Display International
Photograph: Andreas Keller
Once again, the modular stand of Karmann convinces the visitor in the field of complete vehicle construction. New stand components, such as a black glittering granulate floor and stainless steel inlays, create an impressive look of technique and harmony in combination with highly sophisticated technical displays. |
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19th October 2007 - IAA 2007 - KIA Motors
Surface: 2.005 sqm; Upper floor: 195 sqm
Design: VisionWorks for Innocean
Management and construction: Display International
Photograph: Andreas Keller
KIA’s modular stand system was installed for the sixth time in succession. Nevertheless the concept surprised the visitor with diversity and innovation.
Clearly structured design combined with imaginative accents, such as the “Wave-element”, a curved fabric fascia in front of the main building. Special challenge in Frankfurt were numerous hall columns throughout the whole stand surface. They were clad and integrated into the design, so that they could be used as further expanse for graphic or media. |
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27th April 2007 Display International earns „Best Suppliers Award“ by PSA
PSA Peugeot Citroen awarded the annual prize to its „Best Suppliers 2007“ in Vélizy near Paris. This year Display International was honoured for high quality in international stand building. The German company with subsidiary office in the UK was chosen out of 800 suppliers all over the world. The trophy was handed over by Jean-Philippe Collin, Purchasing Vice President of PSA PEUGEOT CITROEN Group and Gilles Michel, Executive Vice President of Automobiles CITROEN in the presence of Christian Streiff, Chairman of the Managing Board of PSA PEUGEOT CITROEN Group.
Robert Waltmann, one of the managing directors of Display International, concludes: “To us receiving this trophy means honour and challenge at the same time. The French demand of quality is known all over the world. To meet such a high standard makes us proud and incites us to higher performances in the future.”
Since 2005 Display International has been realizing exhibition concepts of PSA following designs of successful agencies like Christian de Portzamparc or Agence Ponka in metropolitans all over the world such as Frankfurt, Tokyo, Geneva, and Paris.
» Film Suppliers´ Awards 2007
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24th January 2007 - Indoor ice surface integrated in booth
At Detroit Motor Show 2007 Mercedes Benz came up with a big surprise: An indoor ice surface right in the middle of the booth.
100 years ago, the “NAIAS” (North American International Auto Show) opened its doors to the world for the first time. Nowadays, the International Motor Show in Detroit proved to be the traditional starting shot for automotive exhibitions every year used as stage for novelties by the most important car manufacturers all over the world.
A special eye-catcher in 2007 was the performance of Mercedes Benz presenting its innovations on a roughly 1.600 m² overall surface in a most elegant environment. Generosity of space as well as huge lamellas on the upper edge of the booth created a feeling of clarity and easiness. 600 m² iced surface and ice walls of 9 m height kept up by huge chillers conveyed an outstanding impression.
Right in the centre of the booth, Mercedes Benz demonstrated the latest efforts of “4Matic all-wheel drive“ on a glassy surface. Hockey players and figure skaters accompanied the presentation of the concept “Ocean Drive” during the press conference.
After all, the performance of Mercedes Benz on the Detroit Motor Show was a world premiere in the field of exhibition construction. Never before a sheet of ice in such a size has been deployed on a trade fair.
Stand builder: Display International
Architecture: Kauffmann Theilig & Partner
Communication: Atelier Markgraph (exhibition elements)
Oliver Schrott Kommunikation (press conference)
Photography: Andreas Keller
» Film IceRink
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