About Us

Philosophy and History

Our Philosophy

The customer is king - a tradition and principle we have maintained since our inception in 1885.


To this day, we remain focussed on these values, befitting a family enterprise in its fourth generation. From our humble beginnings in handicrafts, with a keen sense of architecture, our aim is to deliver on time and on budget. Our hallmark is high quality, honed over more than a century in the business.

DISPLAY INTERNATIONAL does not simply build - from our HQ in Germany with subsidiaries in China and UK, combined with partnerships worldwide, we carefully integrate design in ways that assure the required impression and impact. We set the stage for a successful demonstration of our clients' company culture, their products and services, guaranteeing that the result is a unique experience. In doing so, we are ultimately inspired by the success of our clients.


  • 1885 Founded as sign-painting shop "Reklame Atelier Haupts"
  • 1892 Production of shop window displays
  • 1930 Design and production of the first exhibition stands
  • 1958 World Expo Brussels: production and build of major parts of the pavilions for IBM, Venezuela, and USA
  • 1963 Change of name to DISPLAY INTERNATIONAL
  • 1985 The family business entered 4th generation when Klaus-Jürgen Schwendinger took over as chairman
  • 1989 Extension of international cooperation in the USA, Asia, and Europe
  • 1993 Foundation of DISPLAY INTERNATIONAL (UK) LTD.
  • 1995 Entry into large automotive projects, such as Volkswagen´s exhibition stand at IAA Frankfurt or the dealer congress Cannes
  • 1999 Events and international road show business with the projects of "Titanic" and "StarTrek"
  • 2004 First project in China with local production and installation capacities
  • 2007 PSA (Citroen) grants the "Best suppliers 2007" award for high quality in international stand building
  • 2010 Production and build of the spectacular outdoor pavilion for Liebherr at bauma Munich 2010, ADAM awarded
  • 2011 Construction of the world´s highest indoor stand for Mercedes Benz at IAA in Frankfurt, ADAM awarded
  • 2012 DISPLAY INTERNATIONAL was awarded ISO 9001:2008 certificate for quality management