W&W lets down its hair at the DKM with Maultaschen, Porsche + digital apps.
Every year in October, DKM, the insurance industry’s leading trade fair, lures the insurance industry and its brokers to the trade fair at Dortmund. For the second year in a row, DI was trusted to create the display for Württembergische + Wüstenrot.
Under its familiar bright orange cube logo, W&W presented itself more digitally than ever before. Virtual quotes and interactive insurance services listings attracted visitors to the modern, open, and inviting stand. Together with W&W and the programmers from our IT partner agency, we developed an app that playfully guided visitors through the W & W product portfolio on an exclusive designer touchscreen stele.
Fresh Maultaschen (a kind of large Swabian ravioli) and a sweepstakes Panamera from Zuffenhausen really rounded out the Swabian menu! We, and our client, are already looking forward to next year's DKM!