For CE+CO with BOSCH at CES in Las Vegas

10.01.2019

For CE+CO with BOSCH at CES in Las Vegas

07.01.18 was opening day for probably the most important consumer electronics show in the world. With the departure of the long-time leading fair, CeBIT, CES in Las Vegas is increasingly considered indispensable by German manufacturers as a consumer electronics hotspot.
Tech fans travel from across the world to experience the big manufacturers’ high-tech gadgets face to face. The fair has long gone beyond just the classic electronics producers. CES is also gaining importance for German automotive manufacturers and their suppliers as well. At DI, we were responsible for the implementation of the innovative BOSCH brand image this year. The enticing design and creative content came from the renowned Hamburg agency CE+Co.

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