Scoring on home turf
Display International builds four stands at the world’s premiere international trade fair for facade design and interior architecture.
Every three years, the Farbe, Ausbau & Fassade (FAF) trade fair for facade design and interior architecture attracts tens of thousands of housepainters, varnishers, plasterers and other tradespeople from around the world. Staged in Munich from 2 to 5 March this year, FAF featured several stands created for clients by Display International. Viewed by an audience with an expert eye, these calling cards for Display International’s craftsmanship allowed the company to score big on home turf.
110 square metres for GHM
With its insights into colour, material and surfacing trends and options, the University of Applied Sciences and Arts in Hildesheim/Holzminden/Göttingen (HAWK) spearheaded by Professor Markus Schlegel offered a peek into an exciting future at FAF 2016. Display International was commissioned to build the stand by Gesellschaft für Handwerksmessen (GHM), HAWK and the Deutsches Lackinstitut (German institute of varnishes). Spread over 110 square metres, the stand provided space for a wealth of in-depth information.
352 square metres for Ciret
Hardware stores are Disneyland to DIY housepainters. And Ciret GmbH is one of the big names in DIY paint products. Their consumer brands are marketed through hardware stores, which is exactly the atmosphere the stand aimed to emulate. On a 352-square-metre footprint, Display International designed a colourful, modular presentation that also made a big impact when viewed from a distance. Just as in a real hardware store, the stand featured a mix of materials including wood, glass, velour, PVC, stainless steel and textiles.
631 square metres for Storch
Storch is a one-stop shop for all professional housepainters’ needs. With its circular structure covering 564 square metres of floor space including a 67.5-square-metre upper level, the stand embodied a design idiom that echoed the company’s performance pledge. By simply following the path along the presentation’s wall, visitors were taken on a circular tour of the product portfolio.
435 square metres for MEGA
2016 marked the FAF debut for MEGA, a wholesale supplier catering to housepainting, floor installation and plastering tradesmen. This called for nothing short of a highly polished corporate design coupled with a presentation reflecting the ultimate in quality craftsmanship. And the results were right on target. Display International created a 435-square-metre stand that radiated inspiration from floor to ceiling.
The Bentley stand implemented by Display International wins the Creativity Award at the Geneva International Motor Show.
The name Bentley conjures all that is great about Britain. Within the VW Group, Bentley is a world apart – the top end of the luxury class. So what should a Bentley exhibition stand be like? For sure it must be extraordinary, exquisite, subtly decadent and compellingly elegant. After all, noblesse oblige.
It was therefore an honour for Display International to once again be commissioned with implementing the British luxury carmaker’s exhibition stand at this year’s Geneva International Motor Show. To top it off, our showcase garnered the 13th edition of the Creativity Award launched by Club de publicité et de communication de Genève in 2004. The prize pays tribute to the most creative stand at the Geneva Motor Show.
In perfect harmony
The reasoning of the jury: “The stand harmonises perfectly with the look of the brand’s models.” In addition, praise went not only to the finer points of the vintage-style design crafted with exquisite materials but also to the intuitive visitor guidance concept.
The stand’s entire architecture took its cue from Bentley’s unmistakable brand aesthetic and material quality. In true Bentley style, the presentation’s generous, open-plan design caught the eye even from a distance. Deluxe materials and meticulous attention to detail were woven into the very fabric of the entire showcase.
Two levels, one presence.
The stand’s design was an open invitation to take an intuitive stroll around. In the foreground, the imposing yet infinitely august presence of automotive royalty. Each step deeper into the Bentley realm revealed new details and subtleties in the latest offerings. Located on the upper level, the comfy CW1 Lounge provided a place for invited guests to relax, for sales discussions – or simply for afternoon tea. The entire presentation was enclosed by a huge wall backlit in colour and emblazoned with what is arguably one of the world’s most desirable logos.
Daimler AG nominates Display International as one of its best suppliers.
The best or nothing: This is what Daimler AG aspires to in all things, including its choice of suppliers. And Display International is exceptionally proud to have been entrusted with creating the Mercedes Benz exhibition stands at leading international car shows such as the 2015 Frankfurt Motor Show (IAA) and the 2016 Detroit Motor Show for many years.
With the Daimler Supplier Award, the Stuttgart-based automaker pays tribute annually to its suppliers’ outstanding achievements and cooperation in a spirit of partnership. Display International was among the select few nominated in 2015, undoubtedly marking yet another stellar moment in our collaboration with Daimler.