About Us

Company and History

We are Display International

DISPLAY INTERNATIONAL Event Exhibitions Headquater Würselen

As a stand building company steeped in tradition, Display International creates concepts that focus on the individual spatial presentation of brands and products. Based in Würselen, near Aachen, its German head office alone has 145 permanent employees in the Design, Craft, Marketing and Sales departments, who develop tailor-made product presentations for customers from all over the world.

With its own production capacities, its subsidiarie in Shanghai and a worldwide network of partners, Display International is one of the world’s largest and most experienced companies in its industry. It has been managed by the Schwendinger family since 1885.


The company’s core competencies cover the following areas:

•         Exhibition booth construction

•         Special events

•         Roadshows

•         Interior construction

•         Pop-up stores

•         Showrooms

•         Shows and Museums

•         Product and communication displays


  • 1885 Foundation as sign painting company ‘Reklameatelier Haupts’
  • 1892 Production start for shop window displays
  • 1930 The first exhibitions booths are designed and built
  • 1958 Brussels World’s Fair: pavilions built for IBM, Venezuela and the USA
  • 1963 Change of name into “DISPLAY INTERNATIONAL”
  • 1985 Company management taken over by Klaus-Jürgen Schwendinger (4th generation)
  • 1989 Development of international partnerships in the USA, Asia and Europe
  • 1993 Foundation of DISPLAY INTERNATIONAL (UK) LTD
  • 1995 Joined major automotive projects: VW at the IAA Frankfurt and the dealer convention in Cannes
  • 2007 DI awarded the ‘Qualitätspreis Messebau’ by PSA (Citroën) for top-quality booth construction
  • 2010 Spectacular Liebherr outdoor pavilion created for the first time at the BAUMA in Munich
  • 2011 Construction of 16m high indoor booth for Mercedes at the IAA Frankfurt
  • 2018 Implementation of the 20,000 m² Daimler stand at the IAA Commercial Vehicles in Hannover