IAA Frankfurt 2017
As part of the global contract for British car manufacturer Bentley, DISPLAY INTERNATIONAL was once again asked to provide a suitable home for the luxury brand at the IAA 2017. Stylish, luxurious and prepared down to the finest detail, the Bentley exhibition booth in Hall 3 ticked all the boxes. Top-quality materials, hand-sewn leather appliqués, stainless-steel pilaster strip, natural-wood and high-gloss elements were all combined precisely and elegantly over a 900 m² space.
Lighting transitions and subtle changes in colour behind an impressively vaulted glass facade left no doubt that this was a place of luxury, style, exclusivity and top-quality workmanship, which is exactly what Bentley drivers are familiar with and appreciate. The concept, which has now been established worldwide, was enhanced for the first time with a new “Inspiration Area”, offering discerning customers options for personalised, creative interiors. Vehicle elements integrated into the wall – from headlights to air vents, broke the ice during the all-important conversations with customers. Bentley, as a premium brand and DISPLAY INTERNATIONAL, as a sophisticated exhibition stand construction company, have for years been doing justice to their shared mission of upholding the highest quality standards while on the move at motor shows around the world.
Size:667 m² + 242 m² OG
Design / ArchitekturFuture Brand
Photography:Andreas Keller Fotografie