Coca Cola

On its 125th anniversary, Coca Cola created "Espace 125" in Paris with the slogan "Entrez dans la légende" which was a simultaneous Café and vision of the future. DISPLAY INTERNATIONAL, on behalf of W&Cie agency, completely redesigned the ground floor of an existing building. The objective was to present the brand in a new youthful way. The upper floor was the place for communication, the Coca-Cola Experience bar offered the well-known products, snacks and healthy foods. A small garden was an invitation to linger and enjoy. The Mood Lounge was the highlight, with colour changes adapting to the visitors' mood.