NAIAS Detroit 2017
On this year's Mercedes-Benz presence at NAIAS in Detroit the combination of architecture and staging became a true experience. A big LED screen created a medial extra room, thus enlarging the physical size of the stand. The e-car presentation was emphasized by backlit, flush-mounted floor intarsia.
Size:1.770m² + 380m² upper floor
Design / ArchitekturJangled Nerves
Photography:Andreas Keller Fotografie