Daimler AG

NAIAS Detroit 2017

Show projects

Daimler AG

NAIAS Detroit 2017


On this year's Mercedes-Benz presence at NAIAS in Detroit the combination of architecture and staging became a true experience.  A big LED screen created a medial extra room, thus enlarging the physical size of the stand. The e-car presentation was emphasized by backlit, flush-mounted floor intarsia.

Size:1.770m² + 380m² upper floor

Design / ArchitekturJangled Nerves

Standbuilding:DISPLAY INTERNATIONAL

Photography:Andreas Keller Fotografie

Communication:Jangled Nerves