Denso

FRAME UP

All from a single source, integrated into systems that deliver real benefits – that's DENSO, one of the world's largest automotive components manufacturers. How could this powerful positioning be expressed at Automechanika 2016 to eye-catching effect? The answer? A frame structure hovering high above the visitors. Tracing an upper border around the entire 320-square-metre display area, it symbolised even from a distance the breadth and depth of DENSO's portfolio. The booth followed a clear, dynamic design idiom. Its colour scheme of predominantly white and accents of DENSO red reflected the corporate colours, with fine woods creating a warm contrast in the lounge. Striking gravity lifters and holographic displays drew visitors like magnets to the presentation highlights.