CLOUD 9 IN HALL 11
Have you ever seen a "Cloud"? Not the virtual one, but one close enough to touch? Visitors to the 2016 HANNOVER MESSE have – at Endress+Hauser, world market leader in process automation from Weil am Rhein in Germany's Baden region. There it was, the Cloud, floating six metres above the 320-square-metre exhibition space, a structure made out of 80 small ceiling cubes with built-in LED light changing effects and a billowy, flowing progression of textile fabric. The heavenly canopy built by DISPLAY INTERNATIONAL was one of the major attractions at the world's largest industrial trade fair. Like every good exhibition design, the Cloud also conveys a clear brand message: With the system solutions from Endress+Hauser, everything always flows smoothly. The Cloud will be deployed at all the company's other trade fair presentations as a central signature hallmark. It comes with a matching wall facade featuring alternating light and shade effects and corresponding pendant lamps.DISPLAY INTERNATIONAL implemented and executed a modular trade fair package for Endress+Hauser. At its 2016 trade fair presentations in Germany, Switzerland, Austria and France, with single- or dual-level turnouts covering 50 to 550 square metres of space, the company is showcasing its superlative standards at every turn. And it goes without saying that a cafeteria is also part of the setup.