Fisher & Paykel
IFA Berlin 2017
New Zealand company “Fisher & Paykel” exhibited at Berlin’s IFA for the first time in September 2017. The label has been manufacturing high-quality kitchen products since 1934, and its IFA debut needed to reflect this. The New Zealanders felt in safe hands with DISPLAY INTERNATIONAL – in terms of consultation and implementation. Clear, deliberately linear architecture was a perfect fit for the exhibit design. The product presentation area was spacious and uncluttered, exuding sophistication, exclusivity, and the peace of mind every potential buyer wants when choosing a new kitchen fit-out.
A tasteful mix of select materials, colours and furnishings, coupled with slightly muted lighting, ensured a warm, comfortable atmosphere. At a conceptual level, the “Social Kitchen” project was digitally incorporated into the booth design as a key element of corporate communications, enabling visitors to learn about and sample Kiwi specialities interactively. When it comes to product quality and high standards in exhibition booth construction, Fisher & Paykel and DISPLAY INTERNATIONAL could not have been better partners.
Design / ArchitekturFisher & Paykel Applicances Ltd.