ISH Frankfurt 2011
Deliberately fresh, clean and bright was the appearance of Ideal Standard, the Bonn-based giant sanitary supplier, at the ISH 2011. From 2000 to 2016, Display International was responsible for several fair appearances by Ideal Standard, but rarely flowing water has been presented so beautifully. This was not only owed to the large, integrated water basin near the hall entry, but particularly to the impressive blue textile "waves"swashing over the exhibition surface and adding impressive dynamics to the completely white stand. A large variety of showers, tubs, basins, shower heads and faucets sparkled in the bright light of the high-gloss lacquered wall and floor surfaces. A perfect impression of the whole area could be gained from a bird's eye view, as the upper floor with cafeteria and VIP rooms was partly open and partly glazed. Viewed from above, the 800 m² of exhibition surface on the ground floor reminded of a giant, elegant bathroom, where the visitors would love to submerge - at least in mind.
Size:800 m² + 200 m² Upper Floor
Design / ArchitekturJoseph Ronen / DesignStudiMilano
Photography:Andreas Keller Fotografie