Ideal Standard's intention was to use the components of the A show design in a reduced and modular structure for the B shows. The living environment of the individual areas encouraged ideas and highlighted the products. A clear design language allowed visitors to experience the large variety of the product ranges. Noble materials underlined tradition and exclusivity, individual ranges were accentuated.
SHK Essen 2014
Design / ArchitekturDISPLAY INTERNATIONAL