The objective for the ISH 2015 was to show the Ideal Standard product world in a realistic environment. For this purpose an 800 m² stand surface was turned into a large "private home", surrounded by 5m high white walls, partially highlighted with large backlit image graphics. A boulevard guided the visitors into the stand and to the bathroom product areas.
ISH Frankfurt 2015
Size:800 m² + 200 m² upper floor
Design / ArchitekturJangled Nerves
Photography:Andreas Keller Fotografie