At the 2017 IAA, South Korean car manufacturer KIA once again demonstrated that is has long demanded the highest quality standards in automotive design, technical perfection and exhibition booth construction. It strives for continuity in all areas. As such, DISPLAY INTERNATIONAL was once again its first choice when it came to implementing an exhibition booth concept which had traditionally been designed and skilfully refined by Frankfurt agency Innocean. The result was an exhibition presence maintaining the usual sense of spaciousness, openness, brightness and a clean layout.
The harmoniously co-ordinated range of materials, including wood, glass, mirror or high-gloss surfaces, made for a highly exclusive ambience. One of the main eye-catchers was the large, high-resolution, colour-intensive LED wall, which soared up behind the display and played attractive, dynamic videos. Beyond it were modern business rooms, areas for detailed technical presentations, and a spacious lounge. Everything was presented with exquisite flair, with showcases, wall fittings and backlit steps illustrating attention to detail in every corner of the exhibition booth. An all-round exclusive appearance befitting the brand.