Shelton Fleming für Hitachi

Berlin InnoTrans 2016

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Shelton Fleming für Hitachi

Berlin InnoTrans 2016

Shelton Fleming für Hitachi Innotrans 2016 Messestand Berlin - Messebau, Messedesign, Messebauer Display International - Exhibition

ON TRACK FOR SUCCESS

The trade fair booth of Japanese electronics and mechanical engineering group, Hitachi, made its debut at InnoTrans 2016 in Berlin – bang on time like a German train. Following the brief from London design team Shelton Fleming to a tee, DISPLAY INTERNATIONAL erected one of the most sophisticated showcases at Europe's leading exhibition for railway technology. The presentation featured a three-dimensional facade that appeared solid despite its filigree fabric structure, echoing the prominent theme of Digital Rail. Over two floors covering 464 m² and 271 m², visitors were ushered into a world of refined materials, glass and lustrous surfaces. A range of interactive and LED elements created a common – digital – thread running through tomorrow's world of mobility.

Size:735 m²

Design / ArchitekturShelton Fleming Associates LTD

Standbuilding:DISPLAY INTERNATIONAL

Photography:Fotodesign Schiemann