Shelton Fleming für Hitachi
Berlin InnoTrans 2016
ON TRACK FOR SUCCESS
The trade fair booth of Japanese electronics and mechanical engineering group, Hitachi, made its debut at InnoTrans 2016 in Berlin – bang on time like a German train. Following the brief from London design team Shelton Fleming to a tee, DISPLAY INTERNATIONAL erected one of the most sophisticated showcases at Europe's leading exhibition for railway technology. The presentation featured a three-dimensional facade that appeared solid despite its filigree fabric structure, echoing the prominent theme of Digital Rail. Over two floors covering 464 m² and 271 m², visitors were ushered into a world of refined materials, glass and lustrous surfaces. A range of interactive and LED elements created a common – digital – thread running through tomorrow's world of mobility.
Design / ArchitekturShelton Fleming Associates LTD