IFA Berlin 2018
Acer is one of the largest ICT providers in the world. In Germany, the brand ranked 4th in 2017 in the overall PC segment and 3rd among consumer notebooks. For IFA 2018, Display International designed a trade fair stand that followed a clear line and yet could hardly have been more contrasting.
To suit the product and target groups, the stand was essentially split in two in terms of its lighting mood, colors, materials, and furnishings, while retaining its unity as Acer’s space. The gaming brand "Predator" was given its own space, open and dark, that was especially appealing to the young gamer crowd. Acer was hidden behind a mighty 6-metre-high façade that left no doubt that the company presenting itself here was a company with a claim to leadership. The consciously closed architecture indicated that this was not open to everyone, rather only to invited guests.
The lounge – in warm wood tones and comfy poodle carpet – was used as a retreat for technical conversations. Real moss on the walls and space dividers with greenery created a natural and calm atmosphere of well-being. Acer’s presence at IFA 2018 was well rounded and a great success for everyone!
Design / ArchitekturDisplay International