Daimler AG Trucks
IAA Commercial Vehicles Hanover 2018
At the IAA Commercial Vehicles Trade Show 2018, we were once more tasked with constructing a superlative trade fair presence for our long-time customer, Daimler AG. The market leader’s demands for their stand in Hanover were clear: as the largest utility vehicle manufacturer in the world, the business segment Daimler Trucks was to present itself in a status-appropriate setting. Design and realization had to accurately reflect the strength and future orientation that the company and its products represent in the global truck sector.
The special challenge for DISPLAY INTERNATIONAL: we only had two months to set up the trade fair stand, with a total area of more than 20,000 square meters on several levels. It was largely a logistical challenge, which we were able to master due to our invaluable experience from many comparable XXL projects. As is usual in large projects such as this one, the main focus was on ingenious planning in a highly sensitive time frame that required the exact coordination of a large number of subcontractors with up to 100 assembly workers on the construction site every day.
The results speak for themselves! All of the innovation leader's truck brands could be experienced in an unforgettable way. Based on the design developed by Kauffmann Theilig & Partner, a huge car port for 60 trucks, busses and coaches, and transporters (including electric ones) was created on the lower level. The generous open showroom, with its color-changing illumination on the ceiling structure, was a real eye-catcher, even from a distance. The upper floor provided sufficient space for numerous service info points. About 250,000 visitors were invited to make a pit stop here in business rooms with modern equipment. Large LED screens with the Daimler Trucks brand messages and monitors for detailed presentations on all levels rounded off the infotainment concept.
Design / ArchitekturKauffmann Theilig & Partner
Photography:Daimler AG Trucks