LEDVANCE’s Orange shone brightly through the Festhalle of Messe Frankfurt. The brand presence of the lighting manufacturer was the eye-catcher for many of the professional visitors at this year's Light+Building in the financial metropolis on the Main.
The architecture and design were created by the BachmannKern Studio. The communication was designed for a unique LEDVANCE brand experience. More than 1,300 products were embedded in the customer journey covering various themes spread over the multi-story stand. Our team at DISPLAY INTERNATIONAL was responsible for the construction of the project.
Implementing the complex geometry of the multi-story architecture was a great challenge. The use of different subject-related materials and the start-up of the many product lights had to be realized in only 9 days.