Brand Positioning Through Real Technology Experience
For our client Arnold NextG, we fully designed, produced, and realized a 210 sqm exhibition stand at Agritechnica Hannover. With Safety-by-Wire as the core promise, Arnold NextG demonstrated how NX NextMotion, as a scalable drive-by-wire platform, paves the way for autonomous, semi-autonomous, and remotely operated applications in the agricultural and commercial vehicle industry.
True to our guiding principle, “Turning visions into reality”, we supported the project from the initial idea and concept development through to final installation – always in close, trust-based collaboration with our client.
Making Highly Complex Technology Understandable and Experiential
The goal was to present the complexity of state-of-the-art drive-by-wire and safety technologies in a way that trade fair visitors would not only understand what Arnold NextG develops – but truly experience what it means. The jointly developed stand concept translated this innovative strength into a direct, immersive experience: clear, impressive, and forward-looking.
Carefully selected exhibits made the technology directly accessible to visitors – easy to understand, application-oriented, and with a clear outlook on future use cases.
The Heart of the Exhibition Stand: Interactive Experiences
At the core of the stand concept was hands-on interaction with the technology:
Drive-Simulator
Visitors were able to fully tele-operate a tractor positioned on the stand and experience the precision and safety of the drive-by-wire system live.
Driver’s Cabin with Integrated Screens
This installation offered a concrete glimpse into the future of agricultural vehicle control. It demonstrated how autonomous driving, combined with innovative 3D path planning, can lead to higher efficiency, cost savings, and safer workflows in the agricultural sector.
Result: Technology That Fascinates and Convinces
The result was an exhibition stand that made cutting-edge technology truly tangible, clearly highlighted Arnold NextG’s innovation leadership, and inspired visitors with a lasting impression.
For us, this project was a special pleasure – and we already look forward to continuing our journey together.
Watch the project in motion:
Click here to watch the Arnold NextG exhibition stand video
