A trade fair stand combining discretion, quality, and brand identity
For the international financial services provider HSBC, Display International, together with creative agency 2LK, realized a roughly 200 m² exhibition stand at Sibos, one of the world’s most important trade fairs for the financial sector.
The presence impressed with its discretion, quality, and warm atmosphere, providing the perfect setting for confidential discussions. Custom-designed meeting rooms, elegant lounge areas with high-quality materials, and a striking ceiling installation with live plants created a coherent overall impression with a clear brand identity.
A custom-made information and barista counter emphasized hospitality and invited interaction. The large-format HSBC logo and the iconic hexagon element ensured a strong brand presence, supported by modern media technology and a 16 m² LED wall.
With the highest precision in planning, manufacturing, and assembly, Display International perfectly implemented 2LK’s vision – making HSBC’s presence at Sibos a space that exudes both professionalism and trust.
