Holistic implementation from design and production to final realization
At the world’s leading trade fair for safe and healthy working environments, A+A Dusseldorf, we were once again entrusted with the complete realization of the exhibition stand for MAPA Professional, a brand of Newell Brands – for the second consecutive time.
From the very first idea through consulting, planning and production to the final on-site realization, we supported the project as a holistic full-service partner. The focus was on the intelligent combination of digital and analogue experiences. LED panels were seamlessly integrated into the stand architecture as well as into custom-built furniture and combined with exhibits and products. The result was a clear and visually powerful presentation of the various industries in which MAPA products are used.
A particular visual highlight was the oversized Erlenmeyer flask combined with laboratory tubes featuring integrated screens. This eye-catching installation immediately and clearly communicated the field of application of the gloves in the chemical environment – memorable, striking and instantly understandable.
At custom-made test stations, visitors were able to try out the gloves directly on site. This made the product benefits not only visible but immediately tangible. Another major attraction was the “Tower of Gloves”, which clearly showcased the extensive product range and effectively demonstrated the diversity of the portfolio.
LED strips integrated into the floor created defined zones and intuitive visitor guidance, adding structure to the stand while creating a high-quality, modern atmosphere.
Across a total exhibition space of 142 m², the wide range of MAPA products and application areas was presented in a compact, clear and emotionally engaging way – informative, well-structured and visually impressive.
Watch the project in motion:
Click here to watch the MAPA exhibition stand video
