An Exceptional Exhibition Project in the Heart of Munich
At IAA MOBILITY 2025 in Munich, Mercedes-Benz made a powerful statement in innovative brand staging.
Within just 14 days, an impressive two-level exhibition structure covering around 1,800 m² was created in the Apothekenhof of the Munich Residenz.
The stand was far more than a traditional exhibition space –
a walkable sculpture, an immersive experience, and a feast for the senses.
Visitors immersed themselves in a 360-degree experience, where complex topics such as bidirectional charging were made tangible through mixed-reality elements.
Content could be flexibly adapted to individual interests and questions –
a format equally suited for trade fairs, showrooms, or personalized customer experiences.
Challenges Mastered
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Realization of a highly complex project within just two weeks of construction time
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Processing of more than 100 tons of steel and 130 tons of wooden elements
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Demanding logistics within the historical setting of the Munich Residenz
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Dismantling of the entire project within only five days
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Seamless integration of materials, technical systems, and media technology at the highest level
DISPLAY INTERNATIONAL – Your Partner for Large-Scale Projects
With precise planning, in-house production, and extensive experience in international exhibition construction,
DISPLAY INTERNATIONAL guarantees the reliable execution of even the most demanding projects.
On-time delivery, technical perfection, and the highest standards of quality
make us the partner of choice when brand architecture aims to set new benchmarks.
Watch the project in motion:
Mercedes-Benz at IAA MOBILITY 2025 Video
