Spectacular suspended cube structures, dynamic vehicle presentations and custom exhibition stand construction across 1,291 m².
Spanning 1,291 m² of exhibition space, the PEUGEOT exhibition stand made an impressive architectural statement. At the heart of the concept were several spectacular suspended cubes, ranging from 50 to 80 m², which gave each vehicle display area its own distinctive identity and immersed visitors in different brand worlds.
A particular highlight was the movable cubes positioned above the concept cars. These height-adjustable structures enabled a spectacular reveal: like unwrapping a gift, the vehicles were unveiled and presented to the audience in a truly impressive way. The interior colours of the cubes reflected the flooring beneath them, creating a harmonious connection between architecture and vehicle presentation.
Between the individual exhibition areas, a combination of granulate flooring and architectural walls rising up to six metres created an urban streetscape. Integrated ceiling lighting followed the pathways, reinforcing the overall concept and connecting the different vehicle worlds into one cohesive experience.
The exhibition was complemented by a custom-designed merchandise shop that blended seamlessly into the overall architectural concept. Another highlight was the spacious lounge, featuring a custom-built counter and a distinctive French atmosphere. Inspired by traditional Parisian bistros, the furniture invited visitors to enjoy a moment of French lifestyle over a coffee and a croissant.
The result was an exceptional brand presentation that combined innovative exhibition architecture, dynamic vehicle displays and French lifestyle into one immersive experience – while showcasing DISPLAY INTERNATIONAL's creative and technical expertise in custom exhibition stand construction.
