A precisely executed trade fair appearance combining trust, quality, and international competence
For Saudi Awwal Bank (SAB), one of the largest financial institutions in the Kingdom of Saudi Arabia, Display International, in collaboration with creative agency 2LK, realized a high-quality brand presence at the international finance trade fair Sibos.
The booth embodied the bank’s values – trust, excellence, and openness – through a clear, modern architectural language. At the heart of the design was a spacious conference room with a custom-made table and acoustically shielded design, providing ideal conditions for personal meetings and international negotiations.
The choice of materials – fine woods, textured fabrics, and subtle metallic accents – reflected SAB’s brand identity and harmoniously connected it with the open layout of the exterior area. Discreet lighting and precise detailing created a calm, representative atmosphere that conveyed competence and trust.
With the utmost precision in planning, manufacturing, and assembly, Display International implemented 2LK’s vision in every detail – from the architectural structure to the final finishing touches. The result: an impressive branded space that made SAB’s position as an internationally active financial institution both visible and tangible.
